Top Reasons for Adopting a Merchandizing App in Supermarkets
Merchandizers have a duty of displaying company products in a way that the products sell. Products that are well-arranged sell themselves which leads to increased sales. You enhance your sales by having a proper presentation of goods in a supermarket. Merchandising has been revolutionized by new technology.
Business is conducted differently in the current world. Inventory control and product display has been revolutionized by merchandising software. Information is gathered from supermarkets to the corporate database with ease with use of new technology. Managers have a real-time connection to every retail shop where they have their goods through the data relayed to them.
This technology allows the managers to know the quantity of stock that has been ordered by the stores and the one that has been returned. This software ensures that every store has adequate inventory.
Merchandising app connects the office with the people in the field. Instead of using energy on data entry the firm can get information through the software which is then stored in the database and retrieved when necessary.
Firms can analyze market data with ease when using the merchandizing app. Information is gathered using standard questions and then used for strategizing on how best they can improve customer satisfaction and lead to enhanced sales.
Merchandizers take photos in front of their shelves which makes supervision easier. Information about the competitor s captured through pictures and transmitted to the database for strategy purposes.
It is possible to know if the contractual agreement with the supermarket is being followed.
Merchandising software has information about the retail stores that one should visit. It has the map of every supermarket that you should visit as a merchandiser. Merchandising the software displays the store profile when one inquires. Merchandisers input the date, time and the store to visit at specified times. It is an appropriate scheduling tool as one cannot miss a single store as the app will direct you. Information about the number of visits made in a particular supermarket is available for all to see. It is possible to add a new store when using this app. You can view all the information pertaining an outlet by checking it on the database.
This app can tell whether the merchandizer is working well or not. Merchandisers must capture the result of their days work which gives a picture of the way someone has fulfilled their tasks.
It is not a must to have internet to use this app. This is because one can just rely on information that has been saved on the app.
This software enables the firm to develop uniformity in its marketing campaign. There is a manual which detail how goods should be displayed.